[Video] How to choose the right marketing attribution model for your business

Most B2B sales are known to take dozens of marketing touches. Of course, not all these touches have equal impact so it's important for sales and marketing teams to understand how they influence customer journeys. So how do you choose a multi-touch attribution model that works at scale?

In this short video, we’re going to look at the four most common models.

If you need additional help modelling your end-to-end customer journey reach out to us.