Engaging stories, disciplined execution

The first rule of highly effective marketing is insightful storytelling. This is particularly true when articulating the value proposition for sophisticated software products to an expert audience. But a compelling story without disciplined, measurable execution won’t get you very far.

You can’t build impactful demand generation or content marketing campaigns by reading a free eBook. There is no substitute for hard won experience - learning from the disappointments and doubling down on the successes.

Over the past 19 years I have been lucky enough to lead teams of extremely talented field marketing, demand generation, PR/AR and digital marketing teams in the UK, continental Europe and North America.

Together we have helped technology companies accelerate growth using innovative inbound marketing strategies, executing disciplined outbound campaigns and telling stories that resonate with target personas.

Tom Callway
Principal Consultant