Product Marketing & Messaging

We enable technology businesses and start-ups to build and position products that customers love. Our outcome-driven approach helps you to understand what your customers really want and will uncover important under-served needs.

OUTCOME-DRIVEN MARKET RESEARCH

To be successful, a software product must help its users get a core functional job done better and/or more affordably. Using qualitative research to understand how your customers measure value, we align your products and marketing with these metrics to systematically create customer value.

Product Positioning & Messaging

By understanding what your products do and how your brand relates to others in the market place, we seek to distill your purposeful essence - your why - to articulate your authentic, differentiating value proposition. This forms a messaging framework that enables us develop crisp, compelling stories that resonate with your target personas.

Product Launches

A successful product launch will attract, inform and engage your target audience to provide critical initial momentum. Specialising in cloud-based services and open source software, we are comfortable working with a long run up to a launch or as part of a more immediate need. Either way, we will execute a launch plan that delivers measurable results and high impact.