campaigns — Blog — Callway Marketing

5 steps to co-creating a high impact marketing plan

Having aligned your team’s self-interest with the goals of the company, it’s then time to help them co-create your marketing plan. In this blog I summarise five tactics that will help to galvanise your team around your ambitions.

strategy, campaignsTom CallwayNovember 14, 2018team management, marketing strategy

Using Trello for agile marketing

Trello is a brilliant task management tool, but is it agile enough to enable the disciplined execution of your marketing strategy quarter on quarter?

campaigns, project managmentTom CallwayNovember 9, 2018agile marketing, trello, project management

Using Atlassian JIRA for agile marketing

Atalssian JIRA is an excellent tool to help transition your marketing team from spreadsheet planners to agile. Find out how it can be configured to get you up and running quickly.

project managment, campaignsTom CallwayNovember 5, 2018agile marketing, atlassian, jira

How to choose the right tools for agile marketing

Everyone wants to be “agile” these days, but most marketing teams struggle to adopt the behaviours necessary to make it happen. This first in a series of blogs gives an overview of why agile marketing is necessary.