Having aligned your team’s self-interest with the goals of the company, it’s then time to help them co-create your marketing plan. In this blog I summarise five tactics that will help to galvanise your team around your ambitions.
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Everyone wants to be “agile” these days, but most marketing teams struggle to adopt the behaviours necessary to make it happen. This first in a series of blogs gives an overview of why agile marketing is necessary.
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